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KoreaToDo - What to Do & See in South Korea

39 Must Visit Places & Activities To Do in Seoul, Korea

KoreaToDo handpicked collection of must visit places and activities to do in Seoul across a wide range of cultural, most popular, hidden secrets and local favourite hunts.

 

The Seoul Must-visits and Must-do Collection offer quick picks for the first timers to Seoul, busy travellers with little planning time, travellers with short holiday in Korea and perhaps fresh ideas for the seasoned travellers.

Which are your favourites and how many have you visited? ENJOY!

3. Shopping Districts

 

Myeongdong and Hongdae are 2 hot favourite shopping districts for many visitors to Seoul!

Besides shopping, there are many fabulous cafes and restaurants (+street food in Myeongdong). You can also catch Korea's longest running and award winning show, NANTA.

Top Must Visit Places & Activities To Do in Seoul - Myeongdong Shopping Street | KoreaToDo
Top Must Visit Places & Activities To Do in Seoul - Hongdae (Hongik University Street) | KoreaToDo

4. Cafe Streets 

Seoul is a cafe lover's paradise! Many include their own bakeries and pastries.

Recommended popular cafe streets/areas:

💡get prep with catchtable reservation/waitlisting app

Top Must Visit Places & Activities To Do in Seoul - Ikseondong Hanok Village | KoreaToDo
Top Must Visit Places & Activities To Do in Seoul - Bukchon Hanok Village | KoreaToDo

5. Starbucks (with unique environment & history)

There is more to offer than just coffees, teas and sandwiches at these must-visit Starbucks Cafes​​.

Top Starbucks Cafes:

Top Must Visit Places & Activities To Do in Seoul - Starbucks The Bukhansan | KoreaToDo
Top Must Visit Places & Activities To Do in Seoul - Starbucks Kyungdong 1960 | KoreaToDo
Top Must Visit Places & Activities To Do in Seoul - Starbucks Mangwon Hangang Park| KoreaToDo

6. Korean BBQ

 

With so many Korean BBQ Restaurants in Seoul, why not BBQ differently this time, over a king-size pot lit at Hansang Gadeuk BBQ Restaurant?

Other recommended BBQ restaurants at:

Top Must Visit Places & Activities To Do in Seoul - Korean BBQ | KoreaToDo
Wangbijib BBQ Restaurant | Seoul, South Korea

10. Han River (Hangang) Parks

Han River is a major river running through Seoul. 12 parks are created along Han River in Seoul, offering relaxation and sporting hub for the citizens.

KoreaToDo Hot Picks: Parks with direct subway station access, unique attractions & activities to do (i.e. bicycle rental, duck boat rental, ferry cruises, etc):

Ttukseom Hangang Park - KTD - Wall Painting 3.jpg
Top Must Visit Places & Activities To Do in Seoul - Han River (Hangang) Parks | KoreaToDo

12. Underground Malls

There are many underground malls in Seoul. Of which, the Express Bus Terminal Underground Mall (GOTO MALL) stands out among the rest as the largest underground mall in Seoul with over 600 shops. You can find the latest fashion wear, paintings, household items, beddings, accessories and even plants & pots at GOTO MALL.

Express Bus Terminal Underground Shopping Mall (GOTO MALL) | Seoul, South Korea
Express Bus Terminal Underground Shopping Mall (GOTO MALL) | Seoul, South Korea

13. Korean Universities

 

Ewha Womans University is the largest university for women in Korea. It has the largest underground campus (ECC), designed by world renowned architect. The beautiful campus is within walking distance to subway station. There are great shopping and restaurants outside its campus too!

In autumn, Yonsei University nearby is a must-visit for its autumn foliage!

Ewha Womans University | Seoul, South Korea
Yonsei University | Seoul, South Korea

14. Parks

 

With day tours to go and so many places to visit in Seoul, including palaces, shops, cafes and restaurants, parks are often given a miss by travellers unfortunately...

Nonetheless, please do take some time to relax in nature and enjoy the beautiful seasonal flowers and plants Seoul Parks has to offer.

 

Hot picks include:

Seoul Grand Park - Gwacheon Lake & Sky Lift | Seoul, South Korea
Seoul Forest | Seoul, South Korea

15. Kakao Friends / Line Friends Flagship Stores

 

You can find your favourite and cutest Kakao Friends and Line Friends merchandise from toys, stationeries, clothing and lifestyle items... only in South Korea!

Best locations for both flagship stores located near subway stations:

Hongdae - Kakao Friends Hongdae Flagship Store | Seoul, South Korea
Gangnam Shopping Street - Line Friends Gangnam Flagship Store | Seoul, South Korea

16. Factory Outlets

 

Deal hunters for the popular brands like The North Face, Columbia, Fila, Adidas, New Balance, etc, check out the factory outlets in Seoul.

Recommended picks near subway stations:

Lotte Outlets Seoul Station Branch | Seoul, South Korea
Hyundai City Outlets Dongdaemun | Seoul, South Korea

17. Olive Young

 

We can't leave out the cult favourite for beauty lovers, Olive Young!

Visit the largest Olive Young store in South Korea, Olive Young Myeongdong Flagship Store and stock up your beauty care products (e.g. masks, sun cream).

💡If you are new to Korean skincare, you can check out the bestsellers on their global site.

Olive Young Myeongdong Flagship Store | Seoul, South Korea
Olive Young Myeongdong Flagship Store | Seoul, South Korea

19. Theme Parks

 

2 popular amusement theme parks in Seoul with easy subway access:

Lotte World Adventure Seoul | Seoul, South Korea
Seoul Land  @Seoul Grand Park | Seoul, South Korea
KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

Lotte World 1 Day Pass & Lotte World Aquarium

Lotte World 1 Day Pass & Lotte World Aquarium

4.6★

located in the heart of Seoul

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

5.0★

Dongmyo Station (line 1/6 exit 6)

Seoul Eland Hangang River Cruise (Day Cruise)

Seoul Eland Hangang River Cruise (Day Cruise)

4.4★

40 mins, multiple timings

Max Out SEOUL: Must Visit Highlights Day Tour

Max Out SEOUL: Must Visit Highlights Day Tour

5.0★

visit all 9 hottest spots in Seoul

Hanbok Rental near Changdeokgung Palace by Dorothy Hanbok

Hanbok Rental near Changdeokgung Palace by Dorothy Hanbok

4.9★

Kid/Male hanbok available.

Discover Seoul Pass (Lotte World, COEX Aquarium, Han River Cruises, etc)

Discover Seoul Pass (Lotte World, COEX Aquarium, Han River Cruises, etc)

4.7★

free access to >60 attractions

Yeo Yong Guk Korean Traditional Medicine Spa Packages

Yeo Yong Guk Korean Traditional Medicine Spa Packages

4.7★

must-go wellness place by KTO

Private Transfer: Incheon Airport (ICN) to Seoul (1-3 or more pax/car)

Private Transfer: Incheon Airport (ICN) to Seoul (1-3 or more pax/car)

4.7★

Myeongdong, Hongdae, etc

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

❄️ SEASONAL HOT PICKS❄️ Handpicked Experiences from Seoul

Vivaldi Park Ski World & Eobi Ice Valley Day Tour

Vivaldi Park Ski World & Eobi Ice Valley Day Tour

20 Dec - 5 Mar 2025

₩66,400

gondola✚Snowy Land✦ski✦lift pass

Cheongyang Ice Festival, Strawberry Picking & Suspension Bridge Day Tour

Cheongyang Ice Festival, Strawberry Picking & Suspension Bridge Day Tour

23 Dec - 13 Feb 2025

₩73,500

optional winter activities (e.g. snow sledding)

Elysian Gangchon Ski Resort, Eobi Ice Valley & Nami Island Day Tour

Elysian Gangchon Ski Resort, Eobi Ice Valley & Nami Island Day Tour

16 Dec - 28 Feb 2025

₩61,400

sightseeing✦sled✦ski lesson

Eobi Ice Valley, Nami Island & Garden of Morning Calm Day Tour

Eobi Ice Valley, Nami Island & Garden of Morning Calm Day Tour

16 Dec - 11 Mar 2025

₩71,800

incl. Morning Calm Lighting Festival

Yongpyong Ski Resort (Balwangsan Cable Car) & Samyang Ranch Day Tour

Yongpyong Ski Resort (Balwangsan Cable Car) & Samyang Ranch Day Tour

3 Dec - 20 Feb 2025

₩85,300

longest cable car to Balwangsan's peak

Maebawi Ice Wall & Snow Wondae-ri Birch Forest Day Tour

Maebawi Ice Wall & Snow Wondae-ri Birch Forest Day Tour

18 Dec - 21 Feb 2025

₩62,500

a hidden winter treasure!

What to See and Do in South Korea

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