Insadong 인사동
Open all year round
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Anguk Station (line 3, exit 6). Go straight 100m and turn left to Insadong-gil. 1 mins walk.
Insadong is one of the best places in Seoul to experience Korean culture with its wooden tea houses, award-winning Korean restaurants and boutique galleries of traditional Korean fine art from paintings to sculptures.
Insadong is also known to have the best souvenirs, antique stores, traditional stationery shops, handicraft shops, pottery and porcelain shops in town.
Insadong Walking Guide
From Anguk Station (line 3, exit 6), go straight about 100m and turn left to Insadong-gil. You will enter the start of Insadong Main Shopping/Culture Street (i.e. Insadong-gil) that stretches about 630m till Dynamic Maze/Alive Museum.
Insadong-gil is a pedestrian-friendly street where no vehicles allowed from 10:00 - 22:00.
Shops, cafes and restaurants lined both sides of Insadong-gil. You can also venture into the alleyways to discover more unique finds.
Highlights in Insadong
1. PLAY Line Friends Insadong 플레이 라인프렌즈 인사동점
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서울시 종로구 인사동길 49 | 49 Insadong-gil, Jongno-gu, Seoul
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Mon-Fri 10:30 - 20:00, Sat-Sun 10:30 - 20:30
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For Line Friends fans, check out the PLAY Line Friends Insadong for the cutest items.
2. Ssamziegil
One of the main attractions at Insadong is Ssamziegil, a traditional culture and shopping complex selling the prettiest creative items. There are around 70 shops and restaurants in the 4-storey open-concept building.
3. Museum Kimchikan 뮤지엄김치간
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서울 종로구 인사동길 35-4 인사동마루 본관 4~6층 | 4th to 6th floors, Insadong Maru Main Building, 35-4 Insadong-gil, Jongno-gu, Seoul
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Tue - Sun 10:00 - 18:00. Last admission 17:30. Closed on Mondays, 1 January, Lunar New Year, Chuseok (3 days) & 25 December
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Museum Kimchikan is selected by CNN as one of the World's Top 11 Food Museums in March 2015. A museum where the various aspects and stories of kimchi are interestingly preserved. There are kimchi tasting corner and hands-on kimchi-making experience too.
4. Alive Museum (Insadong Branch) 박물관은 살아있다 (인사동점)
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서울시 종로구 인사동길 12, 대일빌딩 지하 1,2층 | B1-2 floors, Daeil building, 12 Insadong-gil, Jongno-gu, Seoul
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11:00 - 18:00. Last admission 17:00
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Alive Museum is a media theme park museum where works of illusionistic art, large object art and various audience participatory works are implemented with advanced digital media. Have fun and take many memorable photos at Alive Museum!
5. Dynamic Maze Insadong 다이나믹메이즈 인사동
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서울 종로구 인사동길 12 대일빌딩 지하1층 | Basement 1, Daeil Building, 12 Insadong-gil, Jongno-gu, Seoul
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10:00 - 18:00. Last admission 17:00
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Enjoy the indoor adventure maze and go through different obstacles with your friends or families.
Recommended Restaurants, Cafes & Teahouses in Insadong
There are many fabulous restaurants and teahouses in Insadong. Several restaurants are selected as Michelin Bib Gourmand too.
💡The Michelin Bib Gourmand award recognises restaurants with friendly atmosphere and serve excellent food at reasonable prices.
Here are the recommended restaurants, cafes, teahouses in Insadong. Listing order based on the walking distance from Anguk Station (line 3, exit 6).
A Flower Blossom on the Rice 꽃밥에피다
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11:30 - 21:00, Breaktime 15:00 - 17:30, Last Order 14:00, 20:00. Closed on Lunar New Year & Chuseok
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서울 종로구 인사동16길 3-6 | 3-6, Insa-dong 16-gil, Jongno-gu, Seoul
A Flower Blossom on the Rice is an eco-friendly Korean restaurant that was selected yearly as Michelin Bib Gourmand (2018-2023) and Michelin Green Star (2021-2023). The restaurant aims 'to create properly prepared, deep flavours using traditional food and eco-friendly ingredients produced domestically'. e.g. organic rice, organic Korean beef, pesticide-free vegetables, non-antibiotic Korean pork, domestic sesame oil, domestic bean traditional soy sauce and domestic wheat.
Anyoung Bricksand (Insadong Branch) 안녕브릭샌드 인사동점
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10:00 - 20:30
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서울 종로구 인사동길 49 안녕인사동 1층 M층 | 1st floor M, Hello Insadong, 49 Insadong-gil, Jongno-gu, Seoul
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Taste freshly baked, wide selection of financiers in store every day and bring back with you the nicely packaged gift sets.
Bukchon Handmade Dumplings (Insadong Main Branch) 북촌손만두 인사본점
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11:00 - 20:00
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서울 종로구 인사동길 42-5 1층 | 1st floor, 42-5 Insadong-gil, Jongno-gu, Seoul
Bukchon Handmade Dumplings is a popular traditional North Korean handmade dumpling restaurant with its secret recipe passed down for generations. The restaurant serves many types of dumplings (e.g. fried, steamed, assorted) and noodles (e.g. cold spicy buckwheat noodles, noodles soup with dumplings).
Gaeseong Traditional Dumplings House (Insadong Main Branch) 개성만두 궁
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Mon-Tue 11:30 - 20:00, Break time 15:00 - 16:00, Last order 19:20
Wed-Fri 11:30 - 21:00, Break time 15:00 - 16:00, Last order 20:20
Sat 11:30 - 21:00, Last order 20:20
Sun 11:30 - 20:00, Last order 19:20
Closed on Lunar New Year & Chuseok (2 days)
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서울 종로구 인사동10길 11-3 | 11-3, Insa-dong 10-gil, Jongno-gu, Seoul
Gaeseong Traditional Dumplings House is famous for their dumplings (soup/steamed) and has been selected as the Bib Gourmand in Michelin Guide for 7 consecutive years (2017-2023). Besides dumplings, their menu also includes pancakes, boiled pork, acorn jelly, beancurd and liquor (traditional rice wine, plum wine, beer, soju, etc).
Insadong Korean Traditional Teahouse & Garden 인사동 전통찻집 전통다원
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11:00 - 21:20
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서울 종로구 인사동10길 11-4 | 11-4, Insa-dong 10-gil, Jongno-gu, Seoul
Insadong Korean Traditional Teahouse & Garden is located inside Kyungin Museum of Fine Art. It is a great place to chill out in the tranquil greenery atmosphere, away from Insadong crowd.
Insadong On Hot Pot 온따뜻한 솥밥
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11:30 - 20:45, Breaktime 15:20 - 17:00, Last Order 14:20/19:55. Closed on Sundays.
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서울 종로구 인사동12길 12-3 | 12-3, Insa-dong 12-gil, Jongno-gu, Seoul
For fans of pot rice, do not miss out the hanok restaurant, 'On Hot Pot' located in the small alley of Insadong. It serves 5 types of hot pot (Chicken & Burdock, Seafood, Shrimps & Garlic Soy Sauce, Abalone, Pollack Roe & Corn).
Insadong Garlic Bossam 인사동마늘보쌈
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11:00 - 22:00, Breaktime 15:00 - 17:00, Last Order 21:00
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서울 종로구 인사동8길 12-5 | 12-5 Insadong 8-gil, Jongno-gu, Seoul
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Insadong Garlic Bossam is a famous old restaurant located in the small alley of Insadong. Its signature dish is Garlic Bossam (Korean Boiled Pork Wrap). Other menu items include tofu kimchi, chive pancake, stir-fried fish, chestnut makgeolli, etc.
Other Restaurants, Cafes & Teahouses in Insadong
Popular Attractions Near Insadong
Insadong is located near to several popular attractions of historical heritage, including 2 UNESCO World Heritage Sites of Jongmyo Shrine and Changdeokgung Palace & Secret Garden.
Walking distance to attractions based from exit 6 of Anguk Station (line 3):
Walking distance to other attractions based from Dynamic Maze (i.e. end of Insadong-gil):
Recommended Accommodations in Insadong & Airport Limousine Bus
Besides easy access to many hot tourist attractions in Seoul and short walking distance to subway stations, shops, cafes, teahouses and restaurants, Insadong also offers several good and popular accommodation options.
Airport Limousine Bus between Incheon International Airport & Insadong/Anguk Station
Nine Tree Premier Hotel Insadong
★★★★ | 8.6 Review Rating
Nine Tree Premier Hotel Insadong is a popular 4* hotel with many different room types. It is located within 3 mins walk from Anguk Station (line 3, exit 6) and along the main shopping street of Insadong. The hotel features air-conditioned rooms, fitness centre, concierge service, free WiFi and currency exchange for guests.
Somerset Palace Seoul
★★★★ | 8.6 Review Rating
Located within 6 mins walk from Anguk Station (line 3, exit 6), Somerset Palace Seoul offers serviced apartments with kitchen facilities, rooftop swimming pool, fitness centre, 24-hour convenience store, lounge and free parking. Each apartment features designer furnishings, TV with cable channels, home entertainment system, washer and tumble dryer.
Orakai Insadong Suites
★★★★ | 8.4 Review Rating
The popular Orakai Insadong Suites offers luxurious self-catering apartments with well-equipped kitchenette and satellite TV. Facilities include indoor swimming pool, fitness centre and sauna. The property is located within 6 mins walk to Anguk Station (line 3, exit 5) or 4 mins walk to Jongno 3-ga Station (line 5/3/1, exit 5).
Sunbee Hotel Insadong Seoul
★★★ | 8.8 Review Rating
Sunbee Hotel Insadong Seoul is conveniently located within walking distance to 3 subway stations, namely Anguk Station (line 3, exit 6, 8 mins walk), Jonggak Station (line 1, exit 3, 5 mins walk) and Jongno 3-ga Station (line 5/3/1, exit 5, 7 mins walk). The hotel features spacious rooms with neutral colours and free WiFi access.
Amid Hotel Seoul
★★★★ | 8.5 Review Rating
Amid Hotel Seoul is located within 10 mins walk to Insadong, Myeongdong and Ikeongdong Hanok Village. The nearest subway stations are Anguk Station (line 3, exit 6, 8 mins walk) and Jonggak Station (line 1, exit 3-1, 4 mins walk). Its 24-hour front desk offers luggage storage, currency exchange and concierge services.
Airport Limousine Bus 6011 to/from Incheon International Airport (Terminal 1 & 2) stops at Anguk Station (line 3). From Incheon International Airport - Drop off at Auguk Station between exit 5 & 6. T1 (6th stop)/T2 (7th stop). To Incheon International Airport - The bus stop is at Anguk Station between exit 1 & 2, in front of Hana Bank. T1 (6th stop)/T2 (7th stop).
Listing order of recommended accommodations based on walking distance from Anguk Station (line 3, exit 6):
Map Overview of Insadong (nearby attractions, subway stations & recommended hotels)
Map of Insadong (attractions, recommended restaurants, cafes & teahouses)
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